The Southwest Idaho Electrical Training Center recently looked to Magnuson Design to help with the development, design, and printing of a JATC Apprenticeship marketing campaign. We developed an 8-page booklet including headlines, copy-points, and imagery, and several other branded collateral pieces directed at graduating high school students and young adults entering the workforce or college. This completed kit will be provided to high school and career counselors and job placement agencies to work in conjunction with the Southwest Idaho Electrical Training Center to increase awareness in “earn while you learn” electrical apprenticeship opportunities.