What began as an update to an existing logo turned into a complete re-branding as we developed and presented several options for our new client Debt Reduction Services. Initially we were tasked with keeping and using the previous logo colors and artwork in a new and modern way, which proved challenging. During the process, we were also developing several alternate designs. Working with the client, we finally moved away from the previous logo design and in a completely new direction. The new logo simplifies the concept with a modern design using softer colors, better readability, and is more functional for print, web, and promotional applications.