What began as an update to an existing logo turned into a complete re-branding as we developed and presented several options for our new client Debt Reduction Services. Initially we were tasked with keeping and using the previous logo colors and artwork in a new and modern way, which proved challenging. During the process, we were also developing several alternate … Read More
Working with Communications et al, we developed this logo for long-time client Lyle Pearson to help brand their signature 200-mile bicycle race. We set the scene with a custom illustrated and silhouetted cyclist combined with mountains, text, and colors representing the natural environment throughout the race course.
We had the opportunity to develop the identity for a startup internet-based semi truck wheel manufacturer for a long-time client Western Trailers. This simple, one-color identity was design to represent an email address to further the concept of an online-based business model and email ordering. The stationery was printed using metallic ink at various percentages.