Logos

Creating a project for a new client, we developed a typographic logo reinforcing the tagline and combining the letterforms into a simple, completed maze to emphasize how easy it can be to “navigate the Medicare maze.” Supporting stationery design and advertising, as well as company polo shirts, round out the start of this new brand.

Debt Reduction Services Re-Branding

What began as an update to an existing logo turned into a complete re-branding as we developed and presented several options for our new client Debt Reduction Services. Initially we were tasked with keeping and using the previous logo colors and artwork in a new and modern way, which proved challenging. During the process, we were also developing several alternate … Read More

Boise Cat Clinic Identity

Complete brand identity project for a new client, Boise Cat Clinic. We developed the logo, stationery, collateral, interior and exterior signage, advertising, promotional materials, and more. A fun project for a great client.

Northwest Translations Branding

We continue to develop the branding for our long-time client Northwest Translations, including logo, stationery, social media and collateral materials. Recent updates were in-line with the implementation of a new company website, and consistent re-branding.

Lyle Pearson 200 Logo

Working with Communications et al, we developed this logo for long-time client Lyle Pearson to help brand their signature 200-mile bicycle race. We set the scene with a custom illustrated and silhouetted cyclist combined with mountains, text, and colors representing the natural environment throughout the race course.

Smoothwheel Identity

We had the opportunity to develop the identity for a startup internet-based semi truck wheel manufacturer for a long-time client Western Trailers. This simple, one-color identity was design to represent an email address to further the concept of an online-based business model and email ordering. The stationery was printed using metallic ink at various percentages.

Course Connections Identity

Identity design for Course Connections, a Boise State University Department of Literacy program, in which we were tasked with developing the name, tagline, concept, illustrations, color palette and collateral materials.