Advertising, signage, print collateral, social media, a little copywriting, photo work, and more for a recently completed campaign in support of the opening of Good Burger’s downtown location. If you’re in the area check them out, it really is a Good Burger and a company that is doing good, and did we mention good fries, and good beer.
This print project for Northpoint Recovery was the result of combining multiple collateral pieces into one comprehensive brochure for use as an initial sales tool. Our goal was to create a compelling, effective and easy-to-look-at design that the audience could connect with on an emotional level. This was achieved through the use of outdoor and lifestyle photography, faded background imagery, … Read More
Partnering with MSVM Group on this national trade ad for Southern Idaho Economic Development Organization, we took a minimal approach to explain a big footprint, a carbon footprint that is. With the area’s recent announcement of producing commercial renewable energy in all 5 categories; wind, solar, hydropower, geothermal and biomass, it was the perfect opportunity for a big print (ad) … Read More
Our annual “Idaho Day” project is once again complete and the banners are hung. This year we’ve surrounded the Idaho State Capitol building with state symbols complete with legislative adoption dates. Working with The Idaho State Historical Society, Communications et al, Drotleff Creative, and CMYK Graphics, our idea for an illustrated representation of the state symbols of Idaho has been realized. Get … Read More
In 2009 we had the privilege of volunteering our time to work with several local organizations as part of Mountain Bike Idaho, a non-profit organization developing the first mountain bike specific specialty license plate in the country. This effort included legislation detailing the collection and distribution of funds, design of the plate, and marketing campaigns to meet the state’s requirement for … Read More
We are passionate about cycling, healthy living, and supporting our local non-profits like the Treasure Valley YMCA. Earlier this year we had the opportunity to develop and design cycling kits the their competitive Tri-Club Team. Working within the corporate brand guidelines while pushing the creativity, the end result was a rolling representation of the brand with optional color choices and … Read More
We partnered with MSVM Group to develop media kits for Citizens Community Bank. What began with the client’s store-bought folders with stickers on them, quickly become “more” as our concept of “We’re doing more” came life. By writing the new headline, combined with custom typography, use of brand colors, and a little trial and error with fitting and bleeds, we were … Read More
Working with Communications et al, we developed this logo for long-time client Lyle Pearson to help brand their signature 200-mile bicycle race. We set the scene with a custom illustrated and silhouetted cyclist combined with mountains, text, and colors representing the natural environment throughout the race course.
In 2009, working with several local organizations, Magnuson Design helped to develop the International Mountain Bike Film Festival which debuted on June 10th, 2009. As the acting creative director for the event, we handled the marketing collateral, advertising and event materials, as well as fundraising efforts. The successful event raised money for the International Rescue Committee, SWIMBA, and the Idaho Velodrome … Read More
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