The Idaho Workers Opportunity Network, an AFL-CIO program, looked to us to develop a print campaign focused on attracting younger workers, specifically women, to skilled, union trades. We developed an identity, and consistent collateral material, including posters, flyers, brochures, and an accompanying website, combined with custom content, headlines, and call-to-actions, to support their efforts.
Rebranding project for Sagebrush Steppe Land Trust, an Eastern Idaho non-profit. Magnuson Design partnered with MSVM Group to develop, design, and print an updated identity, logo, and stationery package as the first phase of this ongoing project. By combining the typography and illustration, as well as the use of a natural color balance, the new identity better represents the organization’s mission … Read More
An update to long-time client Northwest Translations website, featuring a custom designed WordPress theme and a focus on simple, effective, straight-forward information design. We implemented a photo-based navigation for the site pages, using the header for the call-to-action links, minimal page layout and contact forms throughout. A simple, functional solution that works for client and customer alike. View the website
In 2009 we had the privilege of volunteering our time to work with several local organizations as part of Mountain Bike Idaho, a non-profit organization developing the first mountain bike specific specialty license plate in the country. This effort included legislation detailing the collection and distribution of funds, design of the plate, and marketing campaigns to meet the state’s requirement for … Read More
We are passionate about cycling, healthy living, and supporting our local non-profits like the Treasure Valley YMCA. Earlier this year we had the opportunity to develop and design cycling kits the their competitive Tri-Club Team. Working within the corporate brand guidelines while pushing the creativity, the end result was a rolling representation of the brand with optional color choices and … Read More
We partnered with MSVM Group to develop media kits for Citizens Community Bank. What began with the client’s store-bought folders with stickers on them, quickly become “more” as our concept of “We’re doing more” came life. By writing the new headline, combined with custom typography, use of brand colors, and a little trial and error with fitting and bleeds, we were … Read More
Working with Communications et al, we developed this logo for long-time client Lyle Pearson to help brand their signature 200-mile bicycle race. We set the scene with a custom illustrated and silhouetted cyclist combined with mountains, text, and colors representing the natural environment throughout the race course.
In 2009, working with several local organizations, Magnuson Design helped to develop the International Mountain Bike Film Festival which debuted on June 10th, 2009. As the acting creative director for the event, we handled the marketing collateral, advertising and event materials, as well as fundraising efforts. The successful event raised money for the International Rescue Committee, SWIMBA, and the Idaho Velodrome … Read More
We had the opportunity to develop the identity for a startup internet-based semi truck wheel manufacturer for a long-time client Western Trailers. This simple, one-color identity was design to represent an email address to further the concept of an online-based business model and email ordering. The stationery was printed using metallic ink at various percentages.
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