The Southwest Idaho Electrical Training Center recently looked to Magnuson Design to help with the development, design, and printing of a JATC Apprenticeship marketing campaign. We developed an 8-page booklet including headlines, copy-points, and imagery, and several other branded collateral pieces directed at graduating high school students and young adults entering the workforce or college. This completed kit will be … Read More
What began as an update to an existing logo turned into a complete re-branding as we developed and presented several options for our new client Debt Reduction Services. Initially we were tasked with keeping and using the previous logo colors and artwork in a new and modern way, which proved challenging. During the process, we were also developing several alternate … Read More
We’ve completed the design and printing of an 8-page menu for a new client, Nancy Jane Salon, featuring full-color black and white cover imagery, transparency effects throughout, and a soft-touch coating on the final piece so it feels as beautiful as it looks. Check out Nancy Jane at their new location for any of your beauty needs, and don’t forget … Read More
Advertising, signage, print collateral, social media, a little copywriting, photo work, and more for a recently completed campaign in support of the opening of Good Burger’s downtown location. If you’re in the area check them out, it really is a Good Burger and a company that is doing good, and did we mention good fries, and good beer.
Long-time client Boise Cat Clinic required an updated, responsive website that included expanded content and services sections, a news feed, hospital tour and more. Working with the client to develop the new site, new content, and meet all of their needs, we developed a site that not only improved their online positioning, but increased business by 25% in the first … Read More
This print project for Northpoint Recovery was the result of combining multiple collateral pieces into one comprehensive brochure for use as an initial sales tool. Our goal was to create a compelling, effective and easy-to-look-at design that the audience could connect with on an emotional level. This was achieved through the use of outdoor and lifestyle photography, faded background imagery, … Read More
The Idaho Workers Opportunity Network, an AFL-CIO program, looked to us to develop a print campaign focused on attracting younger workers, specifically women, to skilled, union trades. We developed an identity, and consistent collateral material, including posters, flyers, brochures, and an accompanying website, combined with custom content, headlines, and call-to-actions, to support their efforts.
Rebranding project for Sagebrush Steppe Land Trust, an Eastern Idaho non-profit. Magnuson Design partnered with MSVM Group to develop, design, and print an updated identity, logo, and stationery package as the first phase of this ongoing project. By combining the typography and illustration, as well as the use of a natural color balance, the new identity better represents the organization’s mission … Read More
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