Idaho Workers Opportunity Network

The Idaho Workers Opportunity Network, an AFL-CIO program, looked to us to develop a print campaign focused on attracting younger workers, specifically women, to skilled, union trades. We developed an identity, and consistent collateral material, including posters, flyers, brochures, and an accompanying website, combined with custom content, headlines, and call-to-actions, to support their efforts.  

Mountain Bike Idaho Specialty License Plate

In 2009 we had the privilege of volunteering our time to work with several local organizations as part of Mountain Bike Idaho, a non-profit organization developing the first mountain bike specific specialty license plate in the country. This effort included legislation detailing the collection and distribution of funds, design of the plate, and marketing campaigns to meet the state’s requirement for … Read More

Treasure Valley YMCA Tri Club Kits

We are passionate about cycling, healthy living, and supporting our local non-profits like the Treasure Valley YMCA. Earlier this year we had the opportunity to develop and design cycling kits the their competitive Tri-Club Team. Working within the corporate brand guidelines while pushing the creativity, the end result was a rolling representation of the brand with optional color choices and … Read More

Tucker & Associates Court Reporters Ad Campaign

Our annual trade publication ad campaigns for Tucker & Associates Court Reporters are always fun projects and allow us to wear many hats. From concept and copywriting, to art directing photo shoots, photo editing, and, of course, to design and typography. This years batch was challenging, but was another great project for a great client.

MTB Film Festival

In 2009, working with several local organizations, Magnuson Design helped to develop the International Mountain Bike Film Festival which debuted on June 10th, 2009. As the acting creative director for the event, we handled the marketing collateral, advertising and event materials, as well as fundraising efforts. The successful event raised money for the International Rescue Committee, SWIMBA, and the Idaho Velodrome … Read More

Courtesy Ford Billboard Campaign

Working with MSVM Group, we developed a billboard campaign for Courtesy Ford promoting Bully Dog truck accessories for an upgrade sales event. The campaign was built around the concept of making your “Built Ford Tough” truck, even tougher through the use of  brand photography and targeted headlines.