The first of many, this email campaign for Seattle-based Facades Northwest focuses on new product offerings and highlights existing products and services. Designed for both increased awareness and website traffic, using project photos and teaser text with CTA’s, for targeted engagement with current and potential customers.
The Idaho Workers Opportunity Network, an AFL-CIO program, looked to us to develop a print campaign focused on attracting younger workers, specifically women, to skilled, union trades. We developed an identity, and consistent collateral material, including posters, flyers, brochures, and an accompanying website, combined with custom content, headlines, and call-to-actions, to support their efforts.
In 2009 we had the privilege of volunteering our time to work with several local organizations as part of Mountain Bike Idaho, a non-profit organization developing the first mountain bike specific specialty license plate in the country. This effort included legislation detailing the collection and distribution of funds, design of the plate, and marketing campaigns to meet the state’s requirement for … Read More
We are passionate about cycling, healthy living, and supporting our local non-profits like the Treasure Valley YMCA. Earlier this year we had the opportunity to develop and design cycling kits the their competitive Tri-Club Team. Working within the corporate brand guidelines while pushing the creativity, the end result was a rolling representation of the brand with optional color choices and … Read More
Long-time client Boise Cat Clinic required an updated, responsive website that included expanded content and services sections, a news feed, hospital tour and more. Working with the client to develop the new site, new content, and meet all of their needs, we developed a site that not only improved their online positioning, but increased business by 25% in the first … Read More
Partnering with MSVM Group on this national trade ad for Southern Idaho Economic Development Organization, we took a minimal approach to explain a big footprint, a carbon footprint that is. With the area’s recent announcement of producing commercial renewable energy in all 5 categories; wind, solar, hydropower, geothermal and biomass, it was the perfect opportunity for a big print (ad) … Read More
As part of an over-all rebranding project for long-time client Gem State Solar, we designed a wrap for the service truck which required working around a shell that is often removed. To accommodate this, we separated the text and mark of the logo ensuring that with or without the shell, the company name would always be visible. The larger rebranding project included a … Read More
Our annual trade publication ad campaigns for Tucker & Associates Court Reporters are always fun projects and allow us to wear many hats. From concept and copywriting, to art directing photo shoots, photo editing, and, of course, to design and typography. This years batch was challenging, but was another great project for a great client.
In 2009, working with several local organizations, Magnuson Design helped to develop the International Mountain Bike Film Festival which debuted on June 10th, 2009. As the acting creative director for the event, we handled the marketing collateral, advertising and event materials, as well as fundraising efforts. The successful event raised money for the International Rescue Committee, SWIMBA, and the Idaho Velodrome … Read More
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