Idaho Electrical JATC Apprenticeship Campaign

The Southwest Idaho Electrical Training Center recently looked to Magnuson Design to help with the development, design, and printing of a JATC Apprenticeship marketing campaign.  We developed an 8-page booklet including headlines, copy-points, and imagery, and several other branded collateral pieces directed at graduating high school students and young adults entering the workforce or college. This completed kit will be … Read More

Good Burger Restaurant Campaign

Advertising, signage, print collateral, social media, a little copywriting, photo work, and more for a recently completed campaign in support of the opening of Good Burger’s downtown location. If you’re in the area check them out, it really is a Good Burger and a company that is doing good, and did we mention good fries, and good beer.

Estate Lots Real Estate Flyer

There’s a lot to love… about this folded flyer we created for Barber Junction Estate Lots in Harris Ranch. A few of our own photos, some typographic logo work, a little headline and copy writing, one custom illustration, and a lot of transparency combine to become a unique collateral sales tool. Working with HiTech Color, this flyer includes soft touch … Read More

Boise Cat Clinic Direct Mail Postcards

Direct mail still works… We recently designed, printed and mailed this 11″ x 6″ postcard for Boise Cat Clinic, providing incentives to area cat owners through coupons. The piece targeted both new and existing customers as well as continuing brand awareness for the neighborhood business.

Facades Northwest Email Campaign

The first of many, this email campaign for Seattle-based Facades Northwest focuses on new product offerings and highlights existing products and services. Designed for both increased awareness and website traffic, using project photos and teaser text with CTA’s, for targeted engagement with current and potential customers.  

Boise Cat Clinic Website

Long-time client Boise Cat Clinic required an updated, responsive website that included expanded content and services sections, a news feed, hospital tour and more. Working with the client to develop the new site, new content, and meet all of their needs, we developed a site that not only improved their online positioning, but increased business by 25% in the first … Read More

SIEDO National Trade Ad

Partnering with MSVM Group on this national trade ad for Southern Idaho Economic Development Organization, we took a minimal approach to explain a big footprint, a carbon footprint that is. With the area’s recent announcement of producing commercial renewable energy in all 5 categories; wind, solar, hydropower, geothermal and biomass, it was the perfect opportunity for a big print (ad) … Read More

Idaho Workers Opportunity Network

The Idaho Workers Opportunity Network, an AFL-CIO program, looked to us to develop a print campaign focused on attracting younger workers, specifically women, to skilled, union trades. We developed an identity, and consistent collateral material, including posters, flyers, brochures, and an accompanying website, combined with custom content, headlines, and call-to-actions, to support their efforts.  

Mountain Bike Idaho Specialty License Plate

In 2009 we had the privilege of volunteering our time to work with several local organizations as part of Mountain Bike Idaho, a non-profit organization developing the first mountain bike specific specialty license plate in the country. This effort included legislation detailing the collection and distribution of funds, design of the plate, and marketing campaigns to meet the state’s requirement for … Read More