Treasure Valley YMCA Boise Front Trail Run Campaign

Another of our 2017 campaigns supporting the Treasure Valley YMCA’s TriClub for the Boise Front Trail Run at Bogus Basin. This campaign, as all of them, consisted of concept, design, and layout of posters, postcards, bibs, t-shirts, social media, website and registration system elements, and event marketing items. Magnuson Design was happy to partner with the YMCA’s TriClub to help promote … Read More

Northpoint Recovery Brochure

This print project for Northpoint Recovery was the result of combining multiple collateral pieces into one comprehensive brochure for use as an initial sales tool. Our goal was to create a compelling, effective and easy-to-look-at design that the audience could connect with on an emotional level. This was achieved through the use of outdoor and lifestyle photography, faded background imagery, … Read More

Idaho State Historical Society Banners

Our annual “Idaho Day” project is once again complete and the banners are hung. This year we’ve surrounded the Idaho State Capitol building with state symbols complete with legislative adoption dates. Working with The Idaho State Historical Society, Communications et al, Drotleff Creative, and CMYK Graphics, our idea for an illustrated representation of the state symbols of Idaho has been realized. Get … Read More

Mountain Bike Idaho Specialty License Plate

In 2009 we had the privilege of volunteering our time to work with several local organizations as part of Mountain Bike Idaho, a non-profit organization developing the first mountain bike specific specialty license plate in the country. This effort included legislation detailing the collection and distribution of funds, design of the plate, and marketing campaigns to meet the state’s requirement for … Read More

Treasure Valley YMCA Tri Club Kits

We are passionate about cycling, healthy living, and supporting our local non-profits like the Treasure Valley YMCA. Earlier this year we had the opportunity to develop and design cycling kits the their competitive Tri-Club Team. Working within the corporate brand guidelines while pushing the creativity, the end result was a rolling representation of the brand with optional color choices and … Read More

Citizens Community Bank Media Kit

We partnered with MSVM Group to develop media kits for Citizens Community Bank. What began with the client’s store-bought folders with stickers on them, quickly become “more” as our concept of “We’re doing more” came life. By writing the new headline, combined with custom typography, use of brand colors, and a little trial and error with fitting and bleeds, we were … Read More

SIEDO National Trade Ad

Partnering with MSVM Group on this national trade ad for Southern Idaho Economic Development Organization, we took a minimal approach to explain a big footprint, a carbon footprint that is. With the area’s recent announcement of producing commercial renewable energy in all 5 categories; wind, solar, hydropower, geothermal and biomass, it was the perfect opportunity for a big print (ad) … Read More

Gem State Solar Vehicle Graphics

As part of an over-all rebranding project for long-time client Gem State Solar, we designed a wrap for the service truck which required working around a shell that is often removed. To accommodate this, we separated the text and mark of the logo ensuring that with or without the shell, the company name would always be visible. The larger rebranding project included a … Read More